The Government is proposing a scheme for every dog, and eventually every cat, to be identified by either a tattoo or microchip. When you hear about an owner's heartache when they have lost their pet or the cruelty inflicted through ignorance or just down right maliciousness do you feel sadness, anger or outrage? Good news for good owners - bad news for those that aren't. Identification means accountability.

The dogs should feel no more discomfort from a microchip implant than from a conventional injection. Microchipping uses Radio Frequency (RFID) technology and cannot be tampered with, fade or be removed. The chip is deposited into the fatty area between the shoulder blades. The needle houses the microchip and is therefore larger than a conventional needle, however, a clever design allows it to incise the skin easily with little discomfort.